The 33rd edition of the Western Buying Conference – renamed the International Beauty Exposition – will take place on 20th and 21th of January at the Bally’s Hotel & Convention Center in Las Vegas.

An annual event of fundamental importance for professionals in the beauty world, which is offered the opportunity to test innovative products and forge relationships with industry experts and buyers, in order to grow their business.

The Western Buying Conference – also thanks to the merger with the Eastern Buying Conference – confirms itself as a strong network, able to bring all the producers together by combining the best excellences in the sector.

This year the promise is that of an even bigger and exciting show, reserved for the many professionals who, like every year, will visit the event.

SEISETA manufactory company, a leading company in the sector of Hair Extensions, will also be present with its own stand at the event, presenting its products and the latest innovations.